FeaturedWhy Your Website Needs a WhatsApp Button Now That Google Business Profile Chat is Going Away

Google recently announced that they are shutting down the chat feature on Google Business Profiles. Starting July 15, 2024, customers won’t be able to start new chat conversations with your business on Google, and by July 31, 2024, all chat functionality will end. While customers can still find your business on Google Search and Maps, and learn about you from your website, business description, and photos, the direct chat option will no longer be available.

So, what can businesses do to maintain direct communication with their customers? One effective solution is adding a WhatsApp button to your website. Here’s why this is important and how you can do it. Read more about these changes and how to adapt on the Google Business Profile Help Center.

We can help you seamlessly integrate WhatsApp into your website, ensuring your business stays connected with customers even after Google’s chat feature ends. Our expert team will guide you through every step, from setting up your WhatsApp Business account to embedding the WhatsApp button on your site. Ready to get started? Click here to communicate with us directly via WhatsApp and enhance your customer engagement today!

The Impact of Google’s Decision

Google’s decision to remove the chat feature means businesses will lose a handy tool for real-time communication with customers. This feature allowed businesses to quickly answer questions and solve issues, making it easy to build strong relationships with customers. Without it, businesses need to find new ways to stay connected.

Why a WhatsApp Button is a Great Solution

1. Widely Used and Trusted

WhatsApp has over 2 billion users worldwide. Many of your customers already use it daily, so adding a WhatsApp button makes it easy for them to contact you using a familiar platform.

2. Instant Responses

WhatsApp allows for real-time messaging, so you can respond to customer inquiries quickly. Fast responses can greatly improve customer satisfaction and help build loyalty.

3. Rich Media Support

Unlike email or SMS, WhatsApp supports images, videos, documents, and voice messages. This allows you to provide more detailed and engaging responses to customer questions. For example, you can send a product video or a troubleshooting guide directly to your customer.

4. Personalized Interaction

WhatsApp allows for more personal communication. You can tailor your messages to each customer’s needs, which helps build a stronger connection and improves customer retention.

5. Cost-Effective

For many small and medium-sized businesses, WhatsApp is a cost-effective solution. There are no additional costs to send messages, unlike some other communication platforms that charge per message.

How to Add a WhatsApp Button to Your Website

    1. Set Up a WhatsApp Business Account: If you don’t already have one, create a WhatsApp Business account. This account provides tools specifically for businesses, such as automated greetings and away messages.
    2. Create a WhatsApp Link: Use the WhatsApp Click to Chat feature to create a link that customers can use to start a chat with your business. The format is: https://wa.me/yourphonenumber.
    3. Add the Link to Your Website: Embed the link into your website as a button or a call-to-action (CTA) banner. Place it on important pages like your homepage, contact page, and product pages.
    4. Promote Your WhatsApp Channel: Let your customers know they can reach you on WhatsApp. Promote this new communication channel through your social media, email newsletters, and in-store signage.

Using Other Communication Channels

While WhatsApp is a great option, it’s also good to use other channels to stay connected with your customers. Here are a few more options:

    • Live Chat on Your Website: Use tools like Zendesk, LiveChat, or Intercom to provide real-time customer support directly on your site.
    • Social Media Messaging: Engage with customers through Facebook Messenger, Instagram Direct, and Twitter DMs.
    • Email and Contact Forms: Make sure your website has easy-to-find contact forms and email options for customers who prefer these methods.


With Google ending its Business Profile chat feature, businesses need to adapt to continue offering great customer service. Adding a WhatsApp button to your website is a simple and effective way to keep direct communication open with your customers. By being proactive and adopting new communication channels, you can turn this change into an opportunity to improve your customer engagement strategy.

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